Campaign details
Brand: OMOBrand owner: UnileverLead agency: FP7 McCann DubaiContributing agency: Magna DubaiMarket: Middle East & North Africa (general region)Industries: Laundry productsMedia channels: Content marketing, Online video, Search marketing, Social mediaBudget: Up to 500k
Executive summary
Challenge:Laundry detergent brand OMO has been very effective at stain removal, but hadn't been as well known for this as its competitors. How could we show OMO's stain removal advantage in a category where OMO from Unilever is a much smaller brand vs. giants from P&G, like Ariel...