Campaign details
Brand: OmoLead Agency: InitiativeRegion: LATAM
This article has been translated from Spanish using Google Translate. Download the original here.Strategy
Objective
Omo was falling in sales in specific supermarkets. How could we make a direct support in them?
The objective was to perform a test that will help us measure the effectiveness of ads displayed on mobile in a personalized way and geolocated in stores.
Target Audience
For being a test we look for a transversal range: Men and women from 35 to 55 years old.
According to this...