Old Navy: Tweet for your feet
Campaign details
Advertiser: Old NavyAgency: A2GCategory: Promotion , Use of Mobile Social Media Region: North America
Strategy
Old Navy - the popular clothing and accessories retailer'"asked the agency to create a buzz-generating social media stunt to build awareness around their annual $1 Flip Flop Sale. The client was looking to attract a new consumer to this highly anticipated event while boosting sales across all product categories during the one-day promotion.
Execution
Old Navy is known as a fun, family-friendly brand that also caters to hip, young millennials....