Old Navy: Tweet for your feet

This case study describes how US clothing and accessories retailer Old Navy used a buzz-generating social media stunt to build awareness around its annual $1 Flip Flop Sale.

Old Navy: Tweet for your feet

Campaign details

Advertiser: Old NavyAgency: A2GCategory: Promotion , Use of Mobile Social Media Region: North America

Strategy

Old Navy - the popular clothing and accessories retailer'"asked the agency to create a buzz-generating social media stunt to build awareness around their annual $1 Flip Flop Sale. The client was looking to attract a new consumer to this highly anticipated event while boosting sales across all product categories during the one-day promotion.

Execution

Old Navy is known as a fun, family-friendly brand that also caters to hip, young millennials....

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