Olay: Stepchanging digital to drive purchase intent with search and consumer ratings & reviews

This case study shows how Olay, the skin care brand, included digital search and content generation into its previously traditional media campaigns, to grow brand awareness and purchase intent in Thailand.

Olay: Stepchanging digital to drive purchase intent with search and consumer ratings & reviews

Kei Cendreda

Campaign details

Brand owner: Procter & GambleLead agency: MediacomBudget: Up to 500kCountry: ThailandIndustry: Skin care, sun protectionMedia: Content marketing, Earned media, buzz, Internet - display, Internet - microsites, Internet - search, Online video, Outdoor, out-of-home, Social media, Television

Executive summary

This case study shows how Olay Thailand, a moisturiser brand, included digital search and content generation into their previously traditional media campaigns, grew brand awareness and purchase intent. Olay Thailand recognised that despite...

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