Ol Pejeta Conservancy: The Most Eligible Bachelor

Ol Pejeta Conservancy, a non-profit wildlife conservancy, successfully raised funds for its white rhino conservancy efforts by creating a tinder profile for the world's last male white rhino, in Kenya.

Advertiser: Ol Pejeta ConservancyBrand: Ol Pejeta ConservancyAgency: Ogilvy & Mather NairobiCountry: Kenya

Creative work

We chose to look at the bright side of Sudan the rhino's grim situation. Considering the fact that he had 7,000 females ready to carry his baby, was literally the last of his kind and lived on a picturesque 90,000 acre ranch under the protection of his personal team of military trained bodyguards, we decided to dub him "The World's Most Eligible Bachelor" and made a Tinder profile for him where users just had to swipe right to match...

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