Campaign details
Brand: OCBC NISPBrand owner: OCBC BankEntrant company: OCBC NISP, JakartaMarket: IndonesiaSector: BanksMedia channels: Cinema, Events & experiential, Merchandise & free gifts, Newspapers, Online video, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Public relations, Radio & audio, Voice, chatbots, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
Through Berani Cuan campaign, OCBC NISP busts the myth that starting an investment requires a large sum of money, and dares the Indonesia's youth to start early because it's easy and convenient with ONe Mobile,...