OCBC NISP: Berani Cuan

OCBC NISP, the bank, busted investing myths with a disruptive campaign targeting millennials with its wealth management products in Indonesia.

Campaign details

Brand: OCBC NISPBrand owner: OCBC BankEntrant company: OCBC NISP, JakartaMarket: IndonesiaSector: BanksMedia channels: Cinema, Events & experiential, Merchandise & free gifts, Newspapers, Online video, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Public relations, Radio & audio, Voice, chatbots, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

Through Berani Cuan campaign, OCBC NISP busts the myth that starting an investment requires a large sum of money, and dares the Indonesia's youth to start early because it's easy and convenient with ONe Mobile,...

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