Sony Pictures' The Emoji Movie: OOH case study

Sony Pictures, an American entertainment company, put together an interactive OOH campaign that introduced the characters of its new film, The Emoji Movie, in a fun and creative way.
  • The challenge was to reach a broad audience and make The Emoji Movie number one at the box office on opening weekend.
  • OOH's role in the campaign was to leverage cool and interactive creative that would introduce the characters early and let people know the movie was coming out on 28 July.
  • The brand created a roadblock execution, digital bulletin campaign and interactive digital experience using a digital screen and facial recognition software, which allowed people to be transformed into an emoji when they looked at the screen.
  • The campaign created online buzz and the film over-performed,...

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