Nielsen: Ads driving online activity

Looks at the level of search, Facebook, Twitter and Instagram activity being spurred by offline media and online media, such as banner ads and video ads.
  • Out-of-home media continues to deliver more online activity per ad dollar spent compared to television, radio and print.
  • Online activations including search, Facebook, Twitter and Instagram activity generated by out-of-home advertising index at nearly three times the expected rate given their relative ad spend.
  • Nearly five in ten US residents aged 18 or older (46%) have used Google, Bing, Yahoo or another search engine to look up information after seeing or hearing something via outdoor advertising.
  • Video ads on smartphones generated more Facebook activity, with 40% of US adults having posted something on the social media site...

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