O2: We Are One

Despite its strength in the business segment, telecommunications company Telefónica O2 was not a popular brand among teenagers in the Irish Republic and faced significant competition from rival mobile network Meteor.

O2: We Are One

Brando & MediaVest

COMPANY PROFILES

Brando

We are an agency where experienced advertising brains work hand in hand with digital experts. Tradigital' if you like. Creative teams are fully integrated with programmers and technical designers so we can deliver work that no other digital agency in Ireland can deliver – compelling campaigns with ideas that are powerful right through the line.

MediaVest

MediaVest & Captivate are distinct and separate media specialists operating as part of the Publicis Groupe Media (PGM), providing full service media communications planning and buying to clients. Centralised negotiations harness the group's buying...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands