NZ Lotteries: Too big to handle
Campaign details
Category: Consumer ServicesAgency: DDB GroupClient: NZ Lotteries
Summary
Big Wednesday was shrinking, and time was running out.
DDB Group used good old advertising to create real demonstrable lifts in sales. This is a story about making the hard, yet simple, changes that are necessary – and nothing more. It's about working restlessly week in and week out to build new sales levels that hadn't been seen since the game's launch seven years ago.
Key learnings
Big Wednesday is a brand, but the target audience just weren't buying...