NSPCC: NSPCC Share Aware
Leo Burnett London
Campaign overview
The internet is full of usefulness and magic, but also brings an assortment of dangers into one easily accessible place.
Parents felt confused by the ever-evolving online world – their kids often knew more about it than they did. Children have a lot of access to the web but 51% of parents of 8-11 year olds don't use parental controls. Meanwhile, most digital social spaces do not verify their users and self-regulation is a farce.
NSPCC wanted to make sure children enjoyed the web safely by investing parents with the means...