NSPCC flaw in the law

This case study investigates how the NSPCC, the British children's charity, campaigned to change the law and protect children from online sexual abuse.

NSPCC flaw in the law

Campaign details

Agency: Arc & Leo Burnett ChangeClient: NSPCCCategory: Cause, Charity/Non-profit Marketing or SocialCountry: UK

Background

This is a story about how Leo Burnett Change and OMD UK worked with the NSPCC to change the law in the UK, and keep children safer from sexual abuse.

Until this campaign it wasn't always illegal for an adult to send a sexually explicit message to a child in England, Wales and Northern Ireland. This lack of jurisdiction left perpetrators free to send sexual messages to children without fear of prosecution....

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