Not quite out with the old? Get ready for the new

Joe Mandese, in his regular round-up of the U.S. media/advertising scene, reviews the transforming elements of 2004 and makes some radical predictions for 2005.

Not Quite Out With The Old? Get Ready For The New

Joe Mandese

Is it January already? Well, welcome to 2005 and another spate of year-ahead advertising and media predictions. But before we allow 2004 to slip from memory, let us review some of the key and transformational elements that emerged during the year and set the stage for even bigger changes in 2005.

Consumers gain control...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands