Norton: Most Dangerous Town On The Internet

This case study explains how Norton, a computer security brand, used a series of short digital films to improve awareness of security and the Norton brand in a global campaign.

Advertiser: SymantecAgency: Grey San FranciscoCountry: USA

Objectives

Situation:

Norton found its revenue being hacked by a widespread misperception as antiquated software from a bygone PC era.

Insight:

There is a fundamental tension between the enabling forces of technology and its potential threats. The technologies that are giving us unfettered access to the world are giving the world unfettered access to us.

As a result, people today need a whole lot more than security software that keeps their computers protected. They need someone to help them make sense of and manage their constantly connected world.

Brief:...

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Insights Team
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