North Shore Animal League - Leukemia & Lymphoma Society and Childrens Aid Society: Gives
Executive summary
Product Description:
As part of our annual holiday campaign we leveraged data to create a personalized comic book adventure for over 700 of our customers, allies, and friends. This was executed via elaborate pre- and post-campaigns-email and direct mail pieces-that created a personalized end-to-end customer journey.
Objective of the Campaign:
The idea was to encourage, and reward users for their participation in our campaign, wherein participants were driven to a personalized landing page where they would select variables to build their custom story, and...