Campaign details
Award show: ROI FestivalAward category: Brand Design Award level: GoldBrand: Nongfu SpringBrand owner: Yang Sheng Tang GroupCampaign name: 'Dreaming In The Forbidden City, the Bottle Says New Words'Agency: 1Fusion DigitalIndustry category: Non-alcoholic drinksRelease date: August 2018Budget: RMB 500,000 - 1 millionCountry: China
Background
Nongfu Spring remains the market leader in the Chinese bottled water market, but competition in the industry is still fierce, with demand gravitating towards functional beverages and premium water brands. The brand owned by Yang...