Campaign details
Brand: NokiaBrand owner: NokiaEntrant company: XaxisIdea creation: Xaxis / Wavemaker, GurugramMarket: Asia (general region)Sector: Mobile devicesMedia channels: Programmatic displayBudget: Up to 500k
Executive summary
Nokia wanted to raise awareness of their Nokia 7.2 and Nokia 6.2 and drive in-store visits.
We deployed an integrated solution that leveraged mobile data signals in the real world, as well as media and performance insights from live campaigns to great success: 156,000 unique store visits, the CPA was 36% lower than the set benchmark. and awareness of...