Nokia: Walk the talk with Nokia

Nokia, a phone brand, raised awareness of its Nokia 7.2 and Nokia 6.2 models in Singapore.

Campaign details

Brand: NokiaBrand owner: NokiaEntrant company: XaxisIdea creation: Xaxis / Wavemaker, GurugramMarket: Asia (general region)Sector: Mobile devicesMedia channels: Programmatic displayBudget: Up to 500k

Executive summary

Nokia wanted to raise awareness of their Nokia 7.2 and Nokia 6.2 and drive in-store visits.

We deployed an integrated solution that leveraged mobile data signals in the real world, as well as media and performance insights from live campaigns to great success: 156,000 unique store visits, the CPA was 36% lower than the set benchmark. and awareness of...

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