Nissan México: Sin bajar del March
Julen Elizari, Carlos Guevara and Esstefanie Estévez
Campaign details
Brand: Nissan MexicoLead agency: DeQueBuzz, DANContributing agencies: OMDCountry: MexicoIndustry: Compact, small family carsChannels used: Content marketing, Events & experiential, Games & competitions, Internet - display, Online video, Social media, Word of mouth, advocacyMedia budget: Up to 500k
Executive Summary
Nissan needed to raise awareness about the new version of a model called March and impact a double target audience in an original, memorable way. The goal was to communicate the main car's...