Campaign details
Brand: Nissan Motors India Ltd.Brand owner: Nissan MotorsLead agency: TBWA\IndiaContributing agencies: OMD, DigitasMarket: IndiaIndustries: SUVs, 4x4sMedia channels: Newspapers, Outdoor, out-of-home, Programmatic display, Social media, Television, Websites & micrositesBudget: 3 - 5 million
Executive summary
The Nissan Kicks launched in India with the goal of refreshing an ageing line up after two years of silence, and positioning Nissan as a tech company into intelligent mobility.
The objective was tough; the journey too. The launch was make-or-break for a brand with just 0.02% market share....