Brand Name: Micra Client Name: Nissan Europe Agency Name: TBWA\G1 Category for this Entry: Automotive (Bronze)
In 2002, Nissan is close to completing its 'revival plan', designed after the company suffered a serious downturn in the late 90's. The new Micra launch in 2003 was vital for Nissan in Europe. It had to drive Nissan's profitability and play a pivotal role in the ongoing repositioning of the Nissan brand....
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