Nike: Aim Da Max

Nike, a sportswear brand, encouraged in-store visits and sales in Vietnam by creating an AR hunt online game and in-store QR codes which consumers had to scan to win.

Campaign details

Brand: NIKEAgency: Hakuhodo SAC

Strategy

Nike is the world's number one apparel and footwear brand and the most loved brand for millennial consumers worldwide. In Vietnam, Nike still enjoys very high brand awareness and preference however they knew that they could still improve their in-store sales and to do this they needed more foot traffic in their stores. Nike Vietnam needed to do something to drive people into their stores in the country.

Nike, through its Vietnamese distributor ACFC wanted a campaign to achieve the following:

  • Drive people to its stores and increase its in-store...

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