The cross-platform report: Q3 2012
Appointment viewing or catching up? Extending the hours in your day
As an industry, we observe continuing changes in consumer media consumption and device ownership, leaving us with the question- "just how many hours are in a day"? With time and place-based shifted viewing, we have the power to bend time and space to our will. Yet, if we can truly manipulate screentime, how exactly are we doing it? Mobile devices, including smartphones and tablets, create portability that allows contact with content and entertainment at home or on-the-go while digital video recorders (DVRs) and expanded...