State of the LGBT consumer: What lesbian, gay, bisexual, and transgender households buy

This US study by Nielsen examines the shopping habits and buying power of lesbian, gay, bisexual and transgender (LGBT) households.

State of the LGBT consumer: What lesbian, gay, bisexual, and transgender households buy

The buying power of same-sex partnered households is significant when compared to the average U.S. household, which offers considerable opportunities to manufacturers and retailers that are able to satisfy the need states of these consumers.

Nielsen information measuring the shopping trips and purchase behaviors of participating households shows that on any given shopping trip, same-sex partnered households spend at comparable rates to the average U.S. household ($50 average spend per trip vs. $46 average spend per trip for all U.S. households). But, same-sex partnered households make 16...

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