How digital influences how we shop around the world

This report summarises the findings of a global online survey into the digital influences on grocery shopping behaviour.

How digital influences how we shop around the world

Digital's influence on grocery shopping is on the rise

  • Online shopping intentions for food and beverage categories increased 44% in two years
  • 6-in-10 global respondents used the Internet for grocery shopping research
  • Nearly half (49%)of respondents purchased a product online
  • Globally, 46% used social media to help make purchase decisions
  • 37% purchased from online-only stores most frequently

One-third of the world's population is online, an increase of 528 percent over the past 10 years*. While Internet penetration rates vary...

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