NICEIC & ELECSA: The power behind electrical safety

This case study describes how Certsure, a market-leading umbrella company for electrical certification in the UK, created a refreshed brand to deal positively with a merger and maintain member numbers.

NICEIC & ELECSA: The power behind electrical safety

Principal author: Jon Nealon, Rees Bradley Hepburn

Introducing Certsure

Certsure are the holding company within which two electrical certification bodies reside. Between them NICEIC and ELECSA have 76% of all UK electrical contractors as members and are therefore market leaders in the electrical industry certification market.

In essence, these membership bodies are responsible for certifying the competence of each electrician and regularly check the work of each of the member 34,000 electricians in the UK. In addition to this, they also offer the householder the Platinum Promise which is a form...

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