NHS Blood and Transplant: Bleed for England

This case study describes how NHS Blood and Transplant leveraged the Rugby World Cup, held in England, to generate 100,000 new donors.

NHS Blood and Transplant: Bleed for England

Executive summary

We're excited to tell you how Pablo helped NHS Blood & Transplant (NHSBT) empower the nation to Bleed For England.

Objective:

To generate 100,000 new blood donor registrations during a national distraction: The Rugby World Cup.

Scale of the task:

There are 8,000 blood transfusions in the UK every day. Meeting this demand requires more blood than you would think. But because blood doesn't last long in storage, new donations are always needed. This urgent need is married with the shocking fact only 3% of us are registered donors. By the...

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