Nexus International School (Singapore): We Love Mistakes

Education provider Nexus International School targeted expat parents with a digital and outdoor campaign based on a love of mistakes, to increase student numbers in Singapore.

Campaign details

Brand: Nexus International School (Singapore)Brand owner: Taylor's Education GroupLead agency: In-houseContributing agency: IPG MediabrandsMarket: SingaporeIndustries: Education, universitiesMedia channels: Outdoor, out-of-home, Programmatic displayBudget: Up to 500k

Executive summary

The Nexus International school in Singapore is a young, and relatively unknown, school in the international education sector. There are over 50 international schools competing exclusively to attract expat families, just 11% of the population. Nexus was relocating to its new campus on the other side of the city and needed to recruit new students for...

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