Newspapers, Advertisers, and CRM: An Opportunity (and Threat?) For Newspapers
Tony Coad CCB - Profits from Data
This is a story about how newspapers are adapting to indeed, exploiting the changes that are rapidly happening in media marketplaces around the developed world. These examples come from the United Kingdom, but they will interest all those who find themselves in a media environment that is fragmenting into many channels, where advertisers increasingly insist on accountability and...