New world order for global brands

Since the shock of the 2008 economic collapse, there has been profound questioning of things that were previously accepted as gospel, such as globalisation.

New world order for global brands

J Walker Smith and Andrew CurryThe Futures CompanyStokes JonesLodestar Innovation

Since the shock of the 2008 economic collapse, many people feel their foundations have been eroded. Correspondingly, there has been profound questioning of things that were previously accepted as gospel, such as globalisation. Now, some of the key features of globalisation are being called into question, particularly those that affect the future of global brands.

Although many beliefs about global brands feel more fragile than ever, there are many beliefs about branding and marketing that are increasingly sure.

In...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands