New Visions: Pushing the frontiers of the eyewear business

This paper sets out research by Luxottica, owner of eyewear brands including Ray-Ban and Oakley, to understand why consumers in developing economies tend to resist the adoption of corrective eyewear.

New Visions: Pushing the frontiers of the eyewear business

Simona Sharbaro, Giuseppe Tonolini

Introduction: Between culture and market (marketing culture)

The world is getting smaller ... and harder to read

Our eyes are becoming increasingly important. Digitalization; time spent on smaller and smaller screens; the rise of education as the most important weapon to compete in the modern world - all have made vision quality key in every country and every social class.

From cinema to TV, from desktop to laptop, from smartphone to smartwatch, the world we look at every day is getting smaller and smaller. Millward Brown's AdReaction...

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