New Visions: Pushing the frontiers of the eyewear business
Introduction: Between culture and market (marketing culture)
The world is getting smaller ... and harder to read
Our eyes are becoming increasingly important. Digitalization; time spent on smaller and smaller screens; the rise of education as the most important weapon to compete in the modern world - all have made vision quality key in every country and every social class.
From cinema to TV, from desktop to laptop, from smartphone to smartwatch, the world we look at every day is getting smaller and smaller. Millward Brown's AdReaction...