New Rules of Revenue: Online Advertising 2010 - Conference Report
Joseph Clift
Although display advertising accounts for a relatively small proportion of online adspend at present, it is currently the subject of much debate within the industry.
This is because - unlike search advertising - display has yet to be efficiently monetised. The "rise of the machines" that has come with the development of sophisticated online ad networks has complicated matters still further.
Representatives from both the buying and selling side of the equation discussed all of these issues at New Rules of Revenue, an AOP event held in London in February...