New Zealand Government: The public service banger

The New Zealand Government created an unconventional public service announcement to strike a chord with Kiwis and keep them safe throughout the summer festival season.

Campaign details

Brand: Government of New ZealandBrand owner: Government of New ZealandEntrant company: Colenso BBDO AucklandIdea creation: Colenso BBDO Auckland / Clemenger BBDO WellingtonMarket: New ZealandSector: Government, social policyMedia channels: Events & experiential, Mobile & apps, Social mediaBudget: 0k

Executive summary

New Zealand's unconventional response to COVID-19 had been extremely successful. So much so that the country was heading into summer completely free of the virus. The last thing Kiwis needed was their fun interrupted by a boring government announcement.

That's why, in order to...

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