Campaign details
Brand: Government of New ZealandBrand owner: Government of New ZealandEntrant company: Colenso BBDO AucklandIdea creation: Colenso BBDO Auckland / Clemenger BBDO WellingtonMarket: New ZealandSector: Government, social policyMedia channels: Events & experiential, Mobile & apps, Social mediaBudget: 0k
Executive summary
New Zealand's unconventional response to COVID-19 had been extremely successful. So much so that the country was heading into summer completely free of the virus. The last thing Kiwis needed was their fun interrupted by a boring government announcement.
That's why, in order to...