Neutrogena: Hydro Boost

Skincare brand Neutrogena carried out an influencer marketing campaign via social media to launch its Hydro-Boost line of products in Colombia.

Campaign details

Brand: NeutrogenaBrand owner: J&JAgency: UM BogotáCountry: ColombiaIndustries: Skin care, sun protectionMedia channels: Online video, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

We approached this project with a clear vision: to start conversations about the benefits of the brand and to arouse interest in products through word of mouth and peer recommendations. To accomplish this, we focused the campaign on the platform that contributed the greatest ROI to Neutrogena's Hydro-Boost line. In this case, social media, which has a ROI 149% higher...

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