Brand: Netflix
Agency: MEC and BBH New York
Summary
During the most-watched debate in American History, Netflix hijacked reality to launch the new season of House Of Cards, the US cable network's sinister, political satire on the American presidency.
Nearly 30 million people tuned into live TV to watch hopeful Donald Trump and 9 other Republican candidates debate. The campaign piggybacked on the real presidential candidates with a fictional presidential candidate by airing a phony political ad for Frank Underwood (the president in House of Cards).
The ad kicked off a fully realized FU 2016 campaign for the...