Netflix: House of Cards FU 2016

This case study reveals how the US video streaming service Netflix made itself noticeable through the most-watched presidential debate in American history to promote the launch of TV show House of Cards' new season.

Brand: Netflix

Agency: MEC and BBH New York

Summary

During the most-watched debate in American History, Netflix hijacked reality to launch the new season of House Of Cards, the US cable network's sinister, political satire on the American presidency.

Nearly 30 million people tuned into live TV to watch hopeful Donald Trump and 9 other Republican candidates debate. The campaign piggybacked on the real presidential candidates with a fictional presidential candidate by airing a phony political ad for Frank Underwood (the president in House of Cards).

The ad kicked off a fully realized FU 2016 campaign for the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands