Netflix: Stranger Things – #Stranger80s

Video streaming service Netflix promoted the third season of the Stranger Things series in Italy by taking over one of the country's most popular TV channels for a day.

Campaign details

Brand: Stranger ThingsBrand owner: NetflixAgency: GroupMMarket: Italy

Executive summary

Stranger Things is one of the most successful and iconic Netflix shows in Italy, especially loved by the 18-34 demographic.

For the launch of its third season in July 2019, Netflix asked us to increase the show’s appeal nationally and widen the target audience to 18- to 44-year-olds. Crucially, this had to be done while keeping up to the standard of previous communications and generating a national conversation. We needed to speak a language familiar to both the younger and the adult...

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