Nestlé Purina digs deep into social media
Stephen WhitesideWarc
Nestlé Purina knows that the most vocal users of social media – just like the noisiest pets – often receive more than their fair share of attention.
In response, the parent company of Friskies cat food and Waggin' Train dog treats – among numerous other meals and snacks for felines and canines – is seeking to understand those pet owners who have a passive interest in its social-media content, but do not actively engage with this material.
In a Social Media Today webinar, Lisa Keller, manager/editor of Nestlé Purina North...