Campaign details
Brand: NestléLead Agency: MindshareRegion: LATAM
Strategy
Objective
The brand's objective was to relaunch Excella Gold and increase brand awareness, specifically communicating how Excella Gold has a new and exclusive formula with neuro-nutrients that helps with babies psychomotor development and cognitive functions.
Target Audience
Pregnant Women and Recent mothers, Women 25-44.
Creative Strategy
Music and sounds play a key factor in kids development, so why not take advantage of this and create a unique experience for mothers and babies? We discussed with the client creating musical stories, content and using our targeting capabilities to...