Campaign details
Brand: NescaféBrand owner: NestléEntrant company: Mindshare Turkey, IstanbulMarket: TurkeySector: Hot drinksMedia channels: Mobile & apps, Online video, Packaging & deisgn, Sales promotionBudget: Up to 500k
Executive summary
Turkish coffee is a rapidly growing category in the market. We aimed to touch Turkish coffee enthusiasts without rivaling the one-on-one Turkish coffee. Nescafé, on the other hand, blended the coffee experience with the inspiration it takes from Turkish coffee, which is an invaluable part of Turkish culture, and brought it together with the brand new Keyf-i Türk...