Campaign details
Brand: Nescafé Brand owner: NestléEntrant company: Wunderman Thompson, DubaiIdea creation: Wunderman DubaiMedia: Zenith, DubaiMarket: Middle East & AfricaSector: Hot drinksMedia channels: Content marketing, Online video, Social media, Websites & micrositesBudget: No budget
Executive summary
Nescafé needed to sustain growth during a time of lockdowns and economic recession.
However, with sales of coffee machine appliances increasing due to the limitations of shop visits, our challenge wasn't to generate desire. Consumers were already inclined to shop and actively looking to purchase such products....