Nenuco: Good night advice
Greta Rueda, Gloria Mulleras and Laura García
Campaign Details
Agency: AGR media departmentBrand: NenucoBrand owner: FamosaCampaign duration: 3-6 monthsCountry: SpainMedia budget (USD): Up to $500kChannels used: Television
Executive summary
Famosa is the leading Spanish company in the toy market and Nenuco is its main product. The challenge for the brand was to improve its advertising effectiveness on television through the creation of greater affinity and engagement and to reduce its reliance on Christmas-based and other seasonal advertising.
The result of this case study...