Navigating the Peer-Review Process: Reviewers’ Suggestions for a Manuscript: Factors Considered before a Paper Is Accepted or Rejected for the Journal of Advertising Research
Karen Robson and Leyland Pitt
Beedie School of Business, Simon Fraser University
Douglas C. West
King's College London
Editor’s Note:
Publishing research in peer-reviewed journals is an imperative for academics, both from the perspective of contributing and developing knowledge and from the standpoint of career progression. This article, co-authored by former Journal of Advertising Research (JAR) Executive Editor Douglas C. West, offers unique perspective and insight on the blind-peer...