Navigating the Peer-Review Process: Reviewers' Suggestions for a Manuscript: Factors Considered before a Paper Is Accepted or Rejected for the Journal of Advertising Research

This article offers perspective and insight on the blind-peer review process, with related guidelines for successfully navigating it.

Navigating the Peer-Review Process: Reviewers’ Suggestions for a Manuscript: Factors Considered before a Paper Is Accepted or Rejected for the Journal of Advertising Research

Karen Robson and Leyland Pitt

Beedie School of Business, Simon Fraser University

Douglas C. West

King's College London

Editor’s Note:

Publishing research in peer-reviewed journals is an imperative for academics, both from the perspective of contributing and developing knowledge and from the standpoint of career progression. This article, co-authored by former Journal of Advertising Research (JAR) Executive Editor Douglas C. West, offers unique perspective and insight on the blind-peer...

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