Navigating the data stream: Introducing the brand graph

Francesco D’Orazio, Jake Steadman and Jess Owens

Francesco D'Orazio, research director & head of social media of Face Group presented at Warc's Datacentric conference with Jake Steadman, senior brand and social media insights manager at O2 UK.
Taking the case of O2's business intelligence division, D'Orazio looke d at the challenges of real-time social data mining; the use of explorative and predictive models; and tools and platforms, algorithms and metrics to make sense of social conversations. Building the brand graph is demonstrated using an iPhone case study....

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