National Fair Housing Alliance: Seven Days

This case study explains how the National Fair Housing Alliance (NFHA), a consortium of civil rights and housing organisations in the US, used a short, emotional film to influence business leaders and policy makers.

Advertiser: National Fair Housing AllianceAgency: NationwideCountry: USA

Objectives

The objective of the film was to 1) inspire key national leaders to continue the support and hard work required to live up to the promises of the Fair Housing Act; and 2) tell the untold story of the passage of the federal Fair Housing Act in an effort to spur organizations to become more effective champions of housing equality.

The video was a gift from our company to the National Fair Housing Alliance, to be shown at its national conference in commemoration of the 45th Anniversary...

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