Campaign details
Agency: Peak IndicatorsClient: National Premier League Tennis (NPL)Campaign Name: ReplAI Boosts NPL Social Engagement
How do you improve social media reach and engagement at a national tennis event during a pandemic when no spectators are allowed in?
Without good levels of engagement, the National Premier League (NPL) would find it more challenging to recruit sponsors for future events.
Strategy
AI tends to be used in sport only at elite levels of the game - it's expensive.
For example, Wimbledon's Hawkeye costs £60,000 per court.
The goal was to build an innovative but affordable...