National Index of Anxieties: New tool for public opinion & sentiment monitoring

CROS, an agency, released its first expert product for the general public, the National Index of Anxieties, to confirm its expertise in analytics and research in Russia.

Summary

Basing on its extensive experience in research for clients, CROS has released its first expert product for the general public. CROS launched National Index of Anxieties, regular public sentiment research to confirm its expertise in analytics and research.

Original methodology uses traditional & social media data for insights on most urgent public topics. It allows agency to build regional&federal campaigns on the most current and verified data.

The index is a worthy alternative to opinion polls that are expensive, time-consuming, not revealing current agenda, losing credibility.

Period: January 2019 – present

Challenges

Media landscape becomes more complex. It...

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