National Foods Limited: National Ketchup Factory – how it added flavour to digital content for Pakistani kids

National Foods Limited (NFL), a Pakistani multinational food products company, launched a fun and educational food series aimed at children in Pakistan, National Ketchup Factory, to increase sales and brand love.

Campaign details

Brand: National KetchupAgency: MediavestLaunch date: 16 October 2020Duration: 2 months, 3 weeksMedia used: Digital (YouTube, Search, Social Media, GDN) and TVTarget audience: Primary Audience: Parents 18-44; Secondary Audience: Kids

Background

Challenge and business objectives

National Foods Limited (NFL) began its journey in Pakistan in 1970 and soon became an established market leader in six categories with an international presence in 40 countries including the US and Canada.

Of those six categories, National Ketchup (Tomato Ketchup + Chilli Garlic) holds the majority market share in the Pakistani market...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands