NASCAR’s Hashtag 500

This case study details how Nascar, an American racing league, increased engagement for its The Daytona 500 race through Twitter.

NASCAR's Hashtag 500

Agency: Ogilvy New York

Campaign summary

In this case study, Nascar, America's premier racing league, increased social engagement for its first and biggest race of the season, The Daytona 500, by way of an innovative digital fan experience on Twitter. The Hashtag 500 Ready, Set, Race Online Campaign enabled viewers to win free 2016 Daytona 500 treasured memorabilia directly from the race in real time. By typing specific race-related hashtags on Twitter viewers were transformed into participants in a sport they loved, on its biggest stage, through their internet devices, which, in turn, gave them extra incentive...

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