NASCAR: The Hashtag 500

This case study explains how NASCAR, the auto racing league, used social media competitions to engage fans in the US.

NASCAR: The Hashtag 500

Executive summary

Product Description:

The Daytona 500, NASCAR's first and biggest race of the season, was the product we were promoting in this campaign. It's known as "The Super Bowl of Motorsports," and we weren't just promoting the broadcast itself, but also the drama, the drivers, and overall excitement surrounding the event.

Objective of the Campaign:

For over 50 years, NASCAR has been America's premiere racing league. It has a rich heritage, famous drivers, 23 dedicated tracks across the country, and millions of passionate fans. But interest in the sport has been declining recently. Some fans...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands