Nando's: How we drove the highest visit frequency on the UK High Street.
Kicatt Nohr
How did the campaign make a difference?
Nando's had built a fantastic customer base – but failed to build a customer database.
To retain its hard-won customers in the face of increasing high street competition, they needed to understand their audience better – and relaunched their loyalty card as a platform to build and maintain customer relationships.
Nando's customers had enjoyed free chicken for a long time. Suddenly asking for data in exchange for the same reward was a tough sell – so the brand...