Myer: Naughty or Nice Bauble

Myer, an Australian department store, launched a connected bauble that told parents whether their children were naughty or nice to increase sales in its stores across Australia during the Christmas period.

Campaign video: Myer – Naughty or Nice Bauble

Selected creative: Myer – Naughty or Nice Bauble

Credits

Creative agency: Clemenger BBDO MelbourneCreative Chairman: James McGrathExecutive Creative Director: Stephen de Wolf / Evan RobertsArt Director: Trong RonakiatCopywriter: Shane GeffenInteractive Designer: Adam HengstbergerAgency Executive Producer: Sonia von BibraSenior Agency Broadcast Producer: Karolina BozajkovskaAgency Interactive Executive Producer: Sabrina RiedelAgency Interactive Producer: Damian AslingInteractive Developer: Caterina DattomaManaging Director: Simon LamploughProduction Assistant: Sam ScaliseSenior Creative:Ant Simmons / Hilary...

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